PDF Ebook The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations, by Lucy Kimbell

PDF Ebook The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations, by Lucy Kimbell

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The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations, by Lucy Kimbell

PDF Ebook The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations, by Lucy Kimbell

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Review

“The book builds a powerful philosophy for understanding what is unique about service innovation. Kimbell writes lucidly about important perspectives that will significantly mature the practice of research-based service design.”- Dr Cameron Tonkinwise, Associate Professor, School of Design, Carnegie Mellon University on amazon.com"For some time now, there has been a need for a reliable book about the basics of service design and strategic thinking in design: a need from within business courses and design courses as well as within the worlds of business and design. Based on Lucy Kimbell’s long experience of high-level teaching and thinking about these areas, this book helps to fill the gap. The book is also timely – with the rapidly growing interest in service design among educators and professional practitioners."- Professor Sir Christopher Frayling, Former Rector, Royal College of Art, London, and former Chairman of the Design Council"Up until now, designers have justifiably bypassed much academic design research, arguing that it offered little to no value in applied design practice. Lucy Kimbell’s new book will put a quick end to that argument. Kimbell demonstrates that thinking about design is still as important as doing design. She provides a simple framework for integrating design concepts with usercentred inquiry. She also provides an explication of the divide between individualistic, psychological study, and the collectivist and contextual, socio-cultural study – a much-needed remedy to the spate of ill-advised a/b testing rife in contemporary design organizations. Service designers will find plenty of real-life, practical examples, woven in between ways of thinking about service design. It is here that she breathes life into theory – and in so doing, sweeps away any designer’s excuse of not reading theoretical design research."- Sam Ladner, phd Senior Researcher, Microsoft Office. Author of Practical Ethnography: A Guide to Doing Ethnography in The Private Sector"The Service Innovation Handbook is an essential read for managers in firms that used to have a product focus and that are trying to shift towards designing services and experiences. By covering the early stages of the innovation process, it guides readers through developing new knowledge, creating service concepts and prototyping experiences. It’s valuable not only for service innovation and design practitioners but also visionary business leaders who understand that creating distinctive customer experiences is the future of innovation."- Sunghan Kim Head of Service UX Group, Media Solution Centre, Samsung Electronics"There are few books that span the realms of service design, service operations and service experience in such a practical and engaging way. Lucy’s insights into these topics will help you create great service experiences for your customers."- Professor Andy Neely Director, Cambridge Service Alliance“The book builds a powerful philosophy for understanding what is unique about service innovation. Kimbell writes lucidly about important perspectives that will significantly mature the practice of research-based service design.”- Dr Cameron Tonkinwise, Associate Professor, School of Design, Carnegie Mellon University on amazon.com "For some time now, there has been a need for a reliable book about the basics of service design and strategic thinking in design: a need from within business courses and design courses as well as within the worlds of business and design. Based on Lucy Kimbell’s long experience of high-level teaching and thinking about these areas, this book helps to fill the gap. The book is also timely – with the rapidly growing interest in service design among educators and professional practitioners."- Professor Sir Christopher Frayling, Former Rector, Royal College of Art, London, and former Chairman of the Design Council"Up until now, designers have justifiably bypassed much academic design research, arguing that it offered little to no value in applied design practice. Lucy Kimbell’s new book will put a quick end to that argument. Kimbell demonstrates that thinking about design is still as important as doing design. She provides a simple framework for integrating design concepts with usercentred inquiry. She also provides an explication of the divide between individualistic, psychological study, and the collectivist and contextual, socio-cultural study – a much-needed remedy to the spate of ill-advised a/b testing rife in contemporary design organizations. Service designers will find plenty of real-life, practical examples, woven in between ways of thinking about service design. It is here that she breathes life into theory – and in so doing, sweeps away any designer’s excuse of not reading theoretical design research."- Sam Ladner, phd Senior Researcher, Microsoft Office. Author of Practical Ethnography: A Guide to Doing Ethnography in The Private Sector"The Service Innovation Handbook is an essential read for managers in firms that used to have a product focus and that are trying to shift towards designing services and experiences. By covering the early stages of the innovation process, it guides readers through developing new knowledge, creating service concepts and prototyping experiences. It’s valuable not only for service innovation and design practitioners but also visionary business leaders who understand that creating distinctive customer experiences is the future of innovation."- Sunghan Kim Head of Service UX Group, Media Solution Centre, Samsung Electronics"There are few books that span the realms of service design, service operations and service experience in such a practical and engaging way. Lucy’s insights into these topics will help you create great service experiences for your customers."- Professor Andy Neely Director, Cambridge Service Alliance

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About the Author

Lucy Kimbell: Lucy Kimbell is Associate Fellow, Said Business School, University of Oxford, where she has been teaching strategic design and design thinking to MBAs since 2005. She also is a principal research fellow at Central Saint Martins, University of the Arts, London where she is developing an MBA.As an academic researcher Lucy has published more than 25 journal articles, book chapters and essays on design thinking and service design. For many years, Lucy has taught design students at leading schools such as the Royal College of Art and Parsons The New School for Design. Her artwork has been exhibited internationally including at TED Global. Lucy has consulted for firms including Deutsche Bank, Vodafone, the BBC and numerous social enterprises through her work as fellow at The Young Foundation. Lucy originally studied Engineering Design and Appropriate Technology, and she has an MA Computing in Art and Design. Her PhD explores intersections between design and the social sciences.Expertise:*Service design*Design-led innovation*Interdisciplinary collaboration

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Product details

Paperback: 240 pages

Publisher: BIS Publishers (January 13, 2015)

Language: English

ISBN-10: 9063693532

ISBN-13: 978-9063693534

Product Dimensions:

10 x 1 x 6 inches

Shipping Weight: 1.6 pounds (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

7 customer reviews

Amazon Best Sellers Rank:

#212,290 in Books (See Top 100 in Books)

Well structured information with clear instructions for proceedurs. Very clear and open methods for reader. It is a good material for those who want to make their service more client oriented and perfect.

Great book

A great book for the practitioner or educator. Lucy has put it all together in a concrete and easy to approach manner.I've used the book as groundwork for an Applied Innovation class and can recommend it.

I love this book. Useful techniques as well as examples. My only complaint is that the handwritten examples can be hard to read.

This is terrific book that takes a serious and grounded view of the role of design in business at the same time that it provides a tangible set of methods and up-to-date case studies that bring alive how design in business works. I applaud Lucy Kimbell on what she has been able to pull together here.

A book that unite the why you need to change your view about how to create services competitives, understanding by optic service dominant logic and service design. And the wisdom of design thinking and your logic collaborative, etnograghic thinking. Furthermore, engage YOU to think service innovation like a combination holistic and interconnected between Actors, for so, create a competitive way to design service for peoples.

This is the best Service Design book currently available. Its layout casts it as a practical text - which it is; the workshop exercises included are much richer than your normal 'write the first thing that pops into your head on a post-it note' design thinking tasks. However, a little bit despite the layout, this is in fact a very sophisticated collection of ways of thinking through service innovation with a design lens. The literature mobilized is much more comprehensive than your standard how-to-service-design reading list. As a result, the book builds a powerful philosophy for understanding what is unique about service innovation. Kimbell writes lucidly about important perspectives that will significantly mature the practice of research-based service design.(Based on a review copy sent by the publisher.)

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The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations, by Lucy Kimbell PDF

The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations, by Lucy Kimbell PDF

The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations, by Lucy Kimbell PDF

The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations, by Lucy Kimbell PDF